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All Articles by Sam Houghton

Will Private Equity Advertise?

In this piece, attorney and AIMkts guest commentator Sam Houghton makes predictions on how Private Equity and Venture Capital firms, and similar capital raisers, may or may not change their behavior in light of Rule 506(c). Note that the author uses the term “private equity” in his commentary in the broadest sense, as a short-hand, to mean any investment in a business that is not registered with the SEC. Thus, “private equity,” here should be read to include venture capital and any other exempt transaction.