Financial Poise

All Articles by Prasad Ramani

Prasad Ramani

About Prasad Ramani

Prasad Ramani, CFA, is the Founder and CEO of Syntoniq, a behavioral tech company that seeks to transform the financial services practice by productizing cutting-edge behavioral finance research into easily usable tech applications. Ramani launched Syntoniq in 2017 to address inconsistencies in traditional financial service models following 18+ years’ experience in Financial Services, Behavioral Finance, and Quantitative Modeling. Ramani holds an MS in quantitative and computational finance (QCF) from the Georgia Institute of Technology. He is also a regular Guest Speaker at the London Business School where he teaches Behavioral Finance and Decision Science.

Sunk costs

Don’t Let the Sunk Cost Fallacy Sink Your Business!

Don’t stay on a course of action just because you’ve already put in the time and money. Learn how to overcome the sunk cost fallacy.

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