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All Articles by Jacob Braude

Jacob Braude

About Jacob Braude

Jacob is a communications strategy expert with nearly two decades of experience. He leads the Applied Behavioral Insights practice at ZS and is one of the leading practitioners of using behavioral and cognitive science to drive behavior change within customers and organizations. His writing on commercialized behavioral science has appeared in Fast Company, Ad Age, and Forbes, among others.

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Gov. Andrew Cuomo behavioral science and leadership; cognitive biases

How NY Gov. Andrew Cuomo Combined Behavioral Science and Leadership to Battle COVID-19… Whether He Knew It or Not

Gov. Andrew Cuomo’s COVID-19 briefing is a lesson for leaders on the power of cognitive biases and behavioral science in management.

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