Financial Poise

All Articles by Bruce Werner

Bruce Werner

About Bruce Werner

Bruce Werner is the Managing Director of Kona Advisors LLC and served as an outside director on private company boards for the last three decades. Kona Advisors LLC provides advisory services to the owners, investors and CEOs of private and family-owned businesses. With deep experience in governance, succession planning, finance, strategy and management issues, Kona Advisors brings a broad perspective to developing solutions for its clients.

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Discussing Private Equity with Employees

Private Equity Exits: What Employees Should Know

The complexities of a PE exit can be scary for employees who are evaluating their job security during a business sale. What should you know?

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Private company board of directors

Happy Owner, Happy Board: The Strategy of a Private Company Board of Directors

A public company must focus on shareholder value, but a private company board of directors answers to one person only: the owner.

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How to sell a small business

Banker, Broker or Sell it Yourself: Choosing the Right Method to Sell Your Company

If you don’t know how to sell a small business, you may find resources and expertise in an investment banker or broker, but it can come at a cost.

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welder at work, representing making bad business decisions

Not Making Business Decisions = Making Bad Business Decisions

When Werner Co. faces growing pains, its president avoids making business decisions that could jeopardize the company—but his inaction is still a decision.

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Woman weighs a decision on the phone, representing the decisions effective boards must make in times of crisis.

For Effective Boards, “Noses In, Fingers Out” Can Be Widely Interpreted

Should an effective board of directors stick its nose into business matters or keep its fingers out? A leadership crisis heightens the question.

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person holding 100-dollar bills, symbolizing cash allocation and cash on hand

Building the Best Strategy to Drive Cash Allocation

Do you have too much cash on hand? Cash allocation decisions are some of the trickiest for small businesses to face – make your cash work as hard as you do.

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red lines on a black surface symbolize the need for board of directors to understand cybersecurity risks

Cybersecurity Challenges for Boards of Directors

COVID-19 has moved board meetings online, excacerbating hacking threats. Now more than ever, cybersecurity needs to be part of a strong diligence process.

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people chat outside a store, representing the advantages of non-executive directors

Non-Executive Directors Provide Leadership When It is Needed Most

There are many advantages of non-executive directors. They provide accountability, leadership during difficult situations and true change to divided firms.

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pen and paper on a table, representing Warren Buffet's annual letter

Warren Buffett Speaks Out on Independent Director Performance

Warren Buffett’s annual letter is critical of independent directors of public companies—but can their bad behavior influence private companies as well?

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an abstract artwork for an abstract concept: SOC report

That’s SOC, Not SOX: SOC Reports Audit the Safety of Company Data

An SOC report tells business owners, buyers and fiduciary directors if their data is being safely managed by a service organization. Should you request one?

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