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All Articles by Bruce Werner

Bruce Werner

About Bruce Werner

Bruce Werner is the Managing Director of Kona Advisors LLC and served as an outside director on private company boards for the last three decades. Kona Advisors LLC provides advisory services to the owners, investors and CEOs of private and family-owned businesses. With deep experience in governance, succession planning, finance, strategy and management issues, Kona Advisors brings a broad perspective to developing solutions for its clients.

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family owned business

Always Balance Family and Business in a Family Owned Business

Family Owned Business: The Other Side of the Coin This article was guest authored by Barry S. Cain, experienced corporate director of both private and public companies targeting improved organizational growth and performance. Barry is a valued contributor to several Boards and a broadly published author, speaker and facilitator in the field of Family Business […]


cash allocation

Building the Best Strategy to Drive Cash Allocation

Cash Allocation Challenges Businesses For most businesses, cash allocation is a challenge. Margin pressure, seasonality, credit risk, and bank covenants make it a constant chore. Cash is the oxygen of business. You can’t run low and survive. For successful businesses, the opposite is true. They have too much cash. Apple is a well-discussed example. The […]


seeking help from the lender

Can Seeking Help from the Lender Fix Money Troubles?

Recently, bad practices caused a client’s accounts receivable to get extended well past 90 days. In fact, the client had 20% of its receivables dated further back than 120 days. Company staff knew that much of that would prove to be uncollectible, but no one really knew the extent of how bad it was. At […]


designing board evaluations

Designing Board Evaluations for Private Companies to Succeed

Someone once told me that, “Feedback is the breakfast of champions.” We have all seen how constructive feedback improves performance and helps employees to avoid mistakes. The challenge is getting actionable feedback to people early enough for them to use it effectively. In a private company, designing board evaluations can be an efficient way to […]


private company board strategies

Effective Private Company Board Strategies Drive Goals to Completion

Private Company Board Strategies Create Advantage Strategy has been defined as the art of finding an unfair competitive advantage in the marketplace. It is implemented through defined objectives, strategies and tactics. Whether public or private, driving strategy is how boards create value. Public companies tend to have well-staffed strategy groups, of which M&A is one […]


effective outside directors

Effective Outside Directors Provide Leadership When It Is Needed Most

Whether a company is public or private, the mission of its board of directors is to provide leadership in four key issues: strategy, capital structure, succession planning, and risk management. While regulators will enforce matters at public companies, outside directors are often the only external force to drive change at private companies. So long as […]


Board of Directors

What Is the ROI for a Private Company Board of Directors?

Successful firms view their boards of directors as competitive weapons. Boards impact the most important business matters. And, since they are expensive and consume substantial time, a board of directors needs to be effective in their impact.


Cybersecurity Board of Directors

Cybersecurity Challenges for Boards of Directors

Directors must protect their shareholders’ tangible and intangible assets, regardless of the form of the threat. Directors need to initiate protective actions and provide on-going oversight for cybersecurity.


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