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All Articles by Avery Cohen

Avery Cohen

About Avery Cohen

Avery Cohen helps marketers use interactive media to gain actionable insights into customer needs. At Metrist Partners, Avery has helped companies rethink their brand experience, optimize web sites and troubleshoot drops in traffic or conversion rates on web sites. Avery and the staff at Metrist Partners offer expertise in all areas of Inbound Marketing, including: web analytics, content planning, search engine optimization, search advertising, email marketing, test design and social media. Metrist Partners engages with strategic visions and executes successful Internet marketing tactics on behalf of clients in diverse industries. Clients include Advertising Age, Crain’s Chicago Business, and Peapod.

online assets

Valuing Your Company’s Online Assets Before Sale

Your company’s online footprint constitutes an important part of the overall value of its goodwill. Indeed, the ability to create an online experience for a brand and to use online channels to reach new customers and retain existing ones is a part of the evolving nature of business in the 21st century.  As a seller, […]

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