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All Articles by AdaPia d'Errico

AdaPia d'Errico

About AdaPia d'Errico

AdaPia d’Errico is a visionary leader with 20+ years of experience across countries, cultures, and both corporate and start-up environments. She’s co-founded businesses, launched brands, and defined industries. She is a respected fintech entrepreneur, executive, and evangelist who brought real estate crowdfunding into the mainstream. Today, AdaPia is a Principal and VP of Strategy at Alpha Investing, a real estate private equity firm that offers multifamily, senior housing, and affordable housing opportunities nationwide with a portfolio of over $1.5BN in property value. Previously, she was Chief Marketing Officer at Patch of Land, one of the first real estate crowdfunding platforms, helping to grow the company from 3 founders to a VC-backed firm of over 50 people. AdaPia began her career in financial services when she was 18 years old. AdaPia is the author of Productive Intuition: Connecting to the Subtle, a leadership facilitator, and a powerful keynote speaker. Learn more at

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a bust of a head, representing business crowdfunding brand, and crowdfunding for business

Why Business Crowdfunding is About Brand, Not Product

A crowdfunding campaign promises a product, but business crowdfunding or crowd finance promises investors a trusted brand and ROI.

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