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Robo-Advisors: To Infinity and Beyond!!!

By: David Moses

Robo Automated InvestingRobo, or automated, investment advising is a new trend in the financial advisory space.

Recently, in this article, AIMkts.com explored the rise of this type of investment service that large investment houses are starting to offer to the investing public. The main attraction is reduced administrative fees and costs.

On March 9, 2015, Charles Schwab launched its robo-advisor product, Intelligent Portfolios.  The brokerage house invested a ton of money in a media blitz that included advertising in New York City subway cars and commercial spots during the NCAA basketball tournament. The investment in advertising paid off. In the first three weeks post-launch of the robo-advisor platform, Charles Schwab attracted over $500 million in assets.

 

David Moses California rock’n’roller, comic book enthusiast.