Financial Poise Webinars
Practical and entertaining education for business owners and executives, Accredited Investors, and their legal and financial advisors.

Persuasive Brief Writing 2018


Persuasive Brief Writing 2018: Style

We’ve all long heard about writing practices to avoid, including run-on sentences, excessive passive voice, and nominalization. This webinar not only discusses how those habits can damage briefs, but also explores a key habit brief-writers should embrace: using strong, precise verbs, which are the engine of a persuasive sentence. Panelists also exchange views about finding the most persuasive voice and tone, as well as the right temperature for rhetoric (usually, well below a simmer).


Persuasive Brief Writing 2018: Structure and Organization

Unclear and unpersuasive legal writing often comes from undeveloped analysis and undisciplined organization. This webinar explores best practices for structuring and organizing briefs, including how to most effectively frame arguments, use authority and find a winning theme. It also takes a fresh look at an old law school war horse — : I(ssue) R(ule) (A)nalysis C(onclusion) – one of the few rules in life from which there’s virtually never cause to deviate.